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Issue No. 03 - May/June (2010 vol. 14)
ISSN: 1089-7801
pp: 42-49
Marcos André Gonçalves , Universidade Federal de Minas Gerais
Luiz G.P. dos Santos , Universidade Federal de Minas Gerais
Jussara M. Almeida , Universidade Federal de Minas Gerais
Virgílio Almeida , Universidade Federal de Minas Gerais
Alberto H.F. Laender , Universidade Federal de Minas Gerais
ABSTRACT
The blogosphere's more outgoing and informal social nature provides an opportunity to exploit more socially oriented features, such as credibility and popularity, for searching, recommendation, and other tasks. In this article, the authors present evidence that blog popularity in particular has been underexploited by current search engines, including specialized ones, and that a low correlation exists between such popularity and a blog's perceived importance in a Web graph, as measured by PageRank. The authors suggest that incorporating popularity into search engine ranking could result in significant gains in retrieval effectiveness and thus user satisfaction.
INDEX TERMS
blogs, blog popularity, social networks, search
CITATION
Marcos André Gonçalves, Luiz G.P. dos Santos, Jussara M. Almeida, Virgílio Almeida, Alberto H.F. Laender, "On Popularity in the Blogosphere", IEEE Internet Computing, vol. 14, no. , pp. 42-49, May/June 2010, doi:10.1109/MIC.2010.73
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