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ABSTRACT
<p>Using decision technology on a Web site to support alternative comparison increases satisfaction and the use of compensatory strategies among users but, surprisingly, does not affect their decision confidence or time performing tasks.</p>
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CITATION
Cedric Yeo, Juli Jedetski, Leonard Adelman, "How Web Site Decision Technology Affects Consumers", IEEE Internet Computing, vol. 6, no. , pp. 72-79, March/April 2002, doi:10.1109/4236.991446
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