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Issue No.02 - March/April (2002 vol.6)
pp: 72-79
<p>Using decision technology on a Web site to support alternative comparison increases satisfaction and the use of compensatory strategies among users but, surprisingly, does not affect their decision confidence or time performing tasks.</p>
Juli Jedetski, Leonard Adelman, Cedric Yeo, "How Web Site Decision Technology Affects Consumers", IEEE Internet Computing, vol.6, no. 2, pp. 72-79, March/April 2002, doi:10.1109/4236.991446
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