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Issue No. 06 - November/December (2011 vol. 26)
ISSN: 1541-1672
pp: 31-39
Xiarong Li , Chinese Academy of Sciences
Daniel D. Zeng , University of Arizona and Chinese Academy of Sciences
Yong Liu , University of Arizona
Yanwu Yang , Chinese Academy of Sciences
ABSTRACT
<p>Modeling click fraud as a competitive strategy illustrates the motivations behind publisher behaviors and shows how it evolves and harms market efficiency.</p>
INDEX TERMS
intelligent systems, social and economic computing, click fraud
CITATION

Y. Liu, D. D. Zeng, X. Li and Y. Yang, "Click Fraud and the Adverse Effects of Competition," in IEEE Intelligent Systems, vol. 26, no. , pp. 31-39, 2011.
doi:10.1109/MIS.2011.77
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