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Issue No. 06 - November/December (2002 vol. 17)
ISSN: 1541-1672
pp: 34-43
ABSTRACT
<p>The Web-based personalization system proposed here uses both collaborative filtering and Web usage mining to give online shoppers the personalized recommendations they need to purchase products in more intelligently.</p>
INDEX TERMS
business-to-consumer, collaborative filtering, data mining, e-commerce, personalization, recommender system, Web usage mining
CITATION

S. H. Ha, "Helping Online Customers Decide through Web Personalization," in IEEE Intelligent Systems, vol. 17, no. , pp. 34-43, 2002.
doi:10.1109/MIS.2002.1134360
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