Issue No. 06 - November/December (2002 vol. 17)
<p>The Web-based personalization system proposed here uses both collaborative filtering and Web usage mining to give online shoppers the personalized recommendations they need to purchase products in more intelligently.</p>
business-to-consumer, collaborative filtering, data mining, e-commerce, personalization, recommender system, Web usage mining
S. H. Ha, "Helping Online Customers Decide through Web Personalization," in IEEE Intelligent Systems, vol. 17, no. , pp. 34-43, 2002.