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ABSTRACT
<p>Assisting the users with a variety of interests during site navigation and making them aware of the information architecture can increase a Web site's usability. It is important that a visitor is able to achieve the Web site's commercial objective. Today's Web sites are not always intelligent enough to assist a user in achieving this objective. This article models the user's interest based on the past users' navigation pattern and the individual user's within-session page request pattern. On the basis of these models, the authors propose an algorithm that generates a set of most relevant links (index) to be displayed on each requested page.</p>
INDEX TERMS
Web site personalization, Web usage mining, Markov decision process, customized index algorithm.
CITATION
Pratap K.J. Mohapatra, Mamata Jenamani, Sujoy Ghose, "Online Customized Index Synthesis in Commercial Web Sites", IEEE Intelligent Systems, vol. 17, no. , pp. 20-26, November/December 2002, doi:10.1109/MIS.2002.1134358
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