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Issue No.06 - November/December (2000 vol.15)
pp: 42-45
Fuzzy-set-based intelligent agents can autonomously and instantaneously determine which ad to display on a Web site, on the basis of the viewer's characteristics. This approach works when several advertisers must compete for one ad space or when one advertiser must choose from several different ads.
e-commerce, fuzzy sets, intelligent agents, pattern recognition, targeted marketing
Ronald R. Yager, "Targeted E-commerce Marketing Using Fuzzy Intelligent Agents", IEEE Intelligent Systems, vol.15, no. 6, pp. 42-45, November/December 2000, doi:10.1109/5254.895859
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