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Issue No. 06 - November/December (2010 vol. 12)
ISSN: 1521-9615
pp: 88
ABSTRACT
<p>What advice would Don have for the mostly ignored and generally ill-fated Internet advertising ventures of today? For starters, be blunt.</p>
INDEX TERMS
Internet computing, advertising online, website usability
CITATION

C. Day, "Fixing Internet Advertising: What Would Donald Draper Do?," in Computing in Science & Engineering, vol. 12, no. , pp. 88, 2010.
doi:10.1109/MCSE.2010.130
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