Issue No. 06 - November/December (2010 vol. 12)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MCSE.2010.130
<p>What advice would Don have for the mostly ignored and generally ill-fated Internet advertising ventures of today? For starters, be blunt.</p>
Internet computing, advertising online, website usability
C. Day, "Fixing Internet Advertising: What Would Donald Draper Do?," in Computing in Science & Engineering, vol. 12, no. , pp. 88, 2010.