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Issue No. 06 - June (2018 vol. 51)
ISSN: 0018-9162
pp: 42-51
Daye Nam , University of Southern California
Mayank Kejriwal , University of Southern California
ABSTRACT
Jointly launched in mid-2011 by major search engines like Google and Bing, Schema.org is designed to facilitate structured and knowledge graph-centric search applications on the Web. The Web Data Commons project has crawled increasing amounts of Schema.org data in recent years, providing a golden opportunity for socio-technological data studies that consider the semantics of content. The authors present empirical studies of organizations in three economic sectors that expose semantically linked Schema.org annotations.
INDEX TERMS
electronic publishing, Internet, search engines
CITATION

D. Nam and M. Kejriwal, "How Do Organizations Publish Semantic Markup? Three Case Studies Using Public Schema.org Crawls," in Computer, vol. 51, no. 6, pp. 42-51, 2018.
doi:10.1109/MC.2018.2701635
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