Issue No. 03 - March (2018 vol. 51)
Nir Kshetri , University of North Carolina at Greensboro
Jeffrey Voas , IEEE Fellow
Cyberattacks can significantly affect brand reputation, but companies can take measures to repair the damage.
security of data,
N. Kshetri and J. Voas, "Hackings Brand-Equity Nexus," in Computer, vol. 51, no. 3, pp. 74-77, 2018.