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Issue No. 03 - March (2018 vol. 51)
ISSN: 0018-9162
pp: 74-77
Nir Kshetri , University of North Carolina at Greensboro
Jeffrey Voas , IEEE Fellow
ABSTRACT
Cyberattacks can significantly affect brand reputation, but companies can take measures to repair the damage.
INDEX TERMS
security of data,
CITATION

N. Kshetri and J. Voas, "Hackings Brand-Equity Nexus," in Computer, vol. 51, no. 3, pp. 74-77, 2018.
doi:10.1109/MC.2018.1731061
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