Issue No. 05 - May (2015 vol. 48)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MC.2015.138
Wenqi Zhou , Duquesne University
Yuhong Liu , Santa Clara University, CA, USA
Manipulating online ratings of a product, in terms of both volume and value, can substantially influence its market performance, but the profits of a particular strategy can vary across products and might not be maximized by the highest rating values.
Software development, Statistical analysis, Online services, Behavioral science, Market research, Media
Wenqi Zhou, Yuhong Liu, "Online product rating manipulation and market performance", Computer, vol. 48, no. , pp. 72-75, May 2015, doi:10.1109/MC.2015.138