Issue No. 11 - Nov. (2012 vol. 45)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MC.2012.187
Jason Dedrick , Syracuse University
Jian Tang , Syracuse University
Kenneth L. Kraemer , University of California, Irvine
Multinational corporations seeking access to China's burgeoning consumer markets and human resources are establishing R&D centers in the country and developing ways to thread a path through its complex innovation policies.
China, Industries, Consumer behavior, Behavioral science, Human resources, Cultural differences, Marketing and sales, Consumer products, innovation policy, multinational corporations, MNCs, global R&D strategies, intellectual property, information industries, technology standards
J. Tang, K. L. Kraemer and J. Dedrick, "China's Indigenous Innovation Policy: Impact on Multi-national R&D," in Computer, vol. 45, no. , pp. 70-78, 2012.