Issue No. 05 - May (2012 vol. 45)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MC.2012.150
Florian Alt , University of Stuttgart, Germany
Jörg Müller , Telekom Innovation Laboratories, Germany
Albrecht Schmidt , University of Stuttgart, Stuttgart
For advertising-based public display networks to become truly pervasive, they must provide a tangible social benefit and be engaging without being obtrusive, blending advertisements with informative content.
public displays, pervasive and ubiquitous computing, open display networks, digital signage
Florian Alt, Jörg Müller, Albrecht Schmidt, "Advertising on Public Display Networks", Computer, vol. 45, no. , pp. 50-56, May 2012, doi:10.1109/MC.2012.150