Issue No. 04 - April (2011 vol. 44)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MC.2011.112
Pervasive computing platforms present a major new opportunity for retailers to lower costs and build a deeper relationship with customers.
ubiquitous computing, customer relationship management, retailing, customer relationship, pervasive computing platforms, retailing, Marketing and sales, Computers, Prototypes, RFID tags, Tagging, Augmented interaction, Invisible computing, RFID tagging, Digital signage, Self-sensing systems
"How Computing Will Change the Face of Retail," in Computer, vol. 44, no. , pp. 84-87, 2011.