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Issue No. 09 - September (2010 vol. 43)
ISSN: 0018-9162
pp: 82-85
Ron Kohavi , Microsoft
Toby Walker , Microsoft
Roger Longbotham , Microsoft
ABSTRACT
When running online experiments, getting numbers is easy; getting numbers you can trust is hard.
INDEX TERMS
Web technologies, Online experiments, Data traps, Statistical integrity constraints
CITATION
Ron Kohavi, Toby Walker, Roger Longbotham, "Online Experiments: Practical Lessons", Computer, vol. 43, no. , pp. 82-85, September 2010, doi:10.1109/MC.2010.264
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