Issue No. 05 - May (2009 vol. 42)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MC.2009.164
Bernard J. Jansen , Pennsylvania State University
Theresa B. Flaherty , James Madison University
Ricardo Baeza-Yates , Yahoo!
Lee Hunter , Google
Brendan Kitts , Microsoft
Jamie Murphy , University of Western Australia
Sponsored search advertising has dramatically impacted search engines, consumers, and organizations, and will continue to do so in the foreseeable future.
IT systems, Sponsored search, Information technology
R. Baeza-Yates, J. Murphy, B. Kitts, T. B. Flaherty, L. Hunter and B. J. Jansen, "The Components and Impact of Sponsored Search," in Computer, vol. 42, no. , pp. 98-101, 2009.