Issue No. 05 - May (2009 vol. 42)
ISSN: 0018-9162
pp: 98-101
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MC.2009.164
Bernard J. Jansen , Pennsylvania State University
Theresa B. Flaherty , James Madison University
Ricardo Baeza-Yates , Yahoo!
Lee Hunter , Google
Brendan Kitts , Microsoft
Jamie Murphy , University of Western Australia
ABSTRACT
Sponsored search advertising has dramatically impacted search engines, consumers, and organizations, and will continue to do so in the foreseeable future.
INDEX TERMS
IT systems, Sponsored search, Information technology
CITATION
R. Baeza-Yates, J. Murphy, B. Kitts, T. B. Flaherty, L. Hunter and B. J. Jansen, "The Components and Impact of Sponsored Search," in Computer, vol. 42, no. , pp. 98-101, 2009.
doi:10.1109/MC.2009.164
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