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Issue No. 05 - May (2009 vol. 42)
ISSN: 0018-9162
pp: 98-101
Bernard J. Jansen , Pennsylvania State University
Theresa B. Flaherty , James Madison University
Lee Hunter , Google
Brendan Kitts , Microsoft
Jamie Murphy , University of Western Australia
Sponsored search advertising has dramatically impacted search engines, consumers, and organizations, and will continue to do so in the foreseeable future.
IT systems, Sponsored search, Information technology

R. Baeza-Yates, J. Murphy, B. Kitts, T. B. Flaherty, L. Hunter and B. J. Jansen, "The Components and Impact of Sponsored Search," in Computer, vol. 42, no. , pp. 98-101, 2009.
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