Issue No. 05 - May (2009 vol. 42)
ISSN: 0018-9162
pp: 98-101
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MC.2009.164
Ricardo Baeza-Yates , Yahoo!
Jamie Murphy , University of Western Australia
Brendan Kitts , Microsoft
Theresa B. Flaherty , James Madison University
Lee Hunter , Google
Bernard J. Jansen , Pennsylvania State University
ABSTRACT
Sponsored search advertising has dramatically impacted search engines, consumers, and organizations, and will continue to do so in the foreseeable future.
INDEX TERMS
IT systems, Sponsored search, Information technology
CITATION
Ricardo Baeza-Yates, Jamie Murphy, Brendan Kitts, Theresa B. Flaherty, Lee Hunter, Bernard J. Jansen, "The Components and Impact of Sponsored Search", Computer, vol. 42, no. , pp. 98-101, May 2009, doi:10.1109/MC.2009.164
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