Issue No. 08 - August (2007 vol. 40)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MC.2007.270
Maryam Kamvar , Google
Shumeet Baluja , Google
Understanding mobile search needs will help improve the user experience and increase the service's usage. Analysis of search data from a large US carrier showed that cell-phone subscribers are typing longer queries in less time and clicking on more results.
search, mobile search
Maryam Kamvar, Shumeet Baluja, "Deciphering Trends in Mobile Search", Computer, vol. 40, no. , pp. 58-62, August 2007, doi:10.1109/MC.2007.270