Issue No. 08 - August (2007 vol. 40)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MC.2007.290
Bernard J. Jansen , The Pennsylvania state University
Amanda Spink , Queensland University of Technology
Analysis of data from a major metasearch engine reveals that sponsored-link click-through rates appear lower than previously reported. Combining sponsored and nonsponsored links in a single listing, while providing some benefits to users, does not appear to increase clicks on sponsored listings.
search, click-through rates, sponsored search
Bernard J. Jansen, Amanda Spink, "Sponsored Search: Is Money a Motivator for Providing Relevant Results?", Computer, vol. 40, no. , pp. 52-57, August 2007, doi:10.1109/MC.2007.290