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Issue No.08 - August (2007 vol.40)
pp: 52-57
Bernard J. Jansen , The Pennsylvania state University
Amanda Spink , Queensland University of Technology
Analysis of data from a major metasearch engine reveals that sponsored-link click-through rates appear lower than previously reported. Combining sponsored and nonsponsored links in a single listing, while providing some benefits to users, does not appear to increase clicks on sponsored listings.
search, click-through rates, sponsored search
Bernard J. Jansen, Amanda Spink, "Sponsored Search: Is Money a Motivator for Providing Relevant Results?", Computer, vol.40, no. 8, pp. 52-57, August 2007, doi:10.1109/MC.2007.290
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