Issue No. 07 - July (2007 vol. 40)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MC.2007.256
The Internet advertising community is trying something new with an old technology: widgets—portable, lightweight Web applications that can be embedded in an HTML-based page.
widgets, Internet advertising
G. Lawton, "These Are Not Your Father's Widgets," in Computer, vol. 40, no. , pp. 10-13, 2007.