Issue No.05 - May (2006 vol.39)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MC.2006.176
Recommendation technology is creating new e-commerce revenue opportunities and increasing both customer retention and the number of shoppers who become buyers.
Recommendation technology, E-commerce
Neal Leavitt, "Recommendation Technology: Will It Boost E-Commerce?", Computer, vol.39, no. 5, pp. 13-16, May 2006, doi:10.1109/MC.2006.176