Issue No. 05 - May (2006 vol. 39)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MC.2006.176
Recommendation technology is creating new e-commerce revenue opportunities and increasing both customer retention and the number of shoppers who become buyers.
Recommendation technology, E-commerce
N. Leavitt, "Recommendation Technology: Will It Boost E-Commerce?," in Computer, vol. 39, no. , pp. 13-16, 2006.