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ABSTRACT
Recommendation technology is creating new e-commerce revenue opportunities and increasing both customer retention and the number of shoppers who become buyers.
INDEX TERMS
Recommendation technology, E-commerce
CITATION

N. Leavitt, "Recommendation Technology: Will It Boost E-Commerce?," in Computer, vol. 39, no. , pp. 13-16, 2006.
doi:10.1109/MC.2006.176
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