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Issue No. 12 - December (2003 vol. 36)
ISSN: 0018-9162
pp: 9-11
ABSTRACT
<p>Benchmarketing aims to make the benchmark numbers as high as possible, regardless of whether they actually have any predictive power.</p>
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CITATION
Bob Colwell, "Benchmarketing Competition", Computer, vol. 36, no. , pp. 9-11, December 2003, doi:10.1109/MC.2003.1250853
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