Issue No. 05 - Sept.-Oct. (2014 vol. 34)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MCG.2014.63
Kerry Rodden , Google
For many Web-based applications, it's important to be able to analyze the paths users have taken through a site--for example, to understand how they're discovering engaging content. These paths are difficult to summarize visually because of the underlying data's complexity. A Google researcher applied a sunburst visualization to this problem, after simplifying the data into a hierarchical format. The resulting visualization was successful in YouTube and is widely referenced and accessed. The code for the visualization is available as open source.
Data visualization, Competitive intelligence, YouTube, Google, Business, Videos, Sequential analysis, Browsers, Navigation
K. Rodden, "Applying a Sunburst Visualization to Summarize User Navigation Sequences," in IEEE Computer Graphics and Applications, vol. 34, no. 5, pp. 36-40, 2014.