Issue No. 02 - February (1984 vol. 4)
John Roach , Virginia Polytechnic Institute and State University
Susan Reilly , Miami University
The principles of good visual design used in advertising can help programmers design effective computer displays that will substantially improve the man-machine interface.
John Roach, Susan Reilly, "Improved Visual Design for Graphics Display", IEEE Computer Graphics and Applications, vol. 4, no. , pp. 42-51, February 1984, doi:10.1109/MCG.1984.275940