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Issue No. 01 - Jan.-Mar. (2015 vol. 37)
ISSN: 1058-6180
pp: 56-66
James W. Cortada , University of Minnesota
ABSTRACT
The author was both a student and an instructor in IBM's training program for newly hired salespeople in the 1970s and 1980s. He describes the training these new hires received, focusing on Sales School, IBM's longest running training program.
INDEX TERMS
Marketing and sales, Companies, Training, Personnel, Engineering profession, History
CITATION
James W. Cortada, ""There Is No Saturation Point in Education": Inside IBM's Sales School, 1970s-1980s", IEEE Annals of the History of Computing, vol. 37, no. , pp. 56-66, Jan.-Mar. 2015, doi:10.1109/MAHC.2015.1
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