Issue No. 04 - Oct.-Dec. (2013 vol. 35)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MAHC.2013.16
Patryk Wasiak , Inst. for Cultural Studies, Univ. of Wroclaw, Wroclaw, Poland
Computer dealer demos, such as Boing Ball for the Commodore Amiga, were used to impress trade show audiences and retail customers. Dealer demos, such as those used by Commodore International, Atari, and Apple, illustrate how the home computer was socially constructed as a consumer commodity through the interdependent activities of software companies and user communities rather than simply through the marketing strategies of the hardware industry.
History, Computers, Marketing and sales, Advertising, Home computing
Patryk Wasiak, "Computer Dealer Demos: Selling Home Computers with Bouncing Balls and Animated Logos", IEEE Annals of the History of Computing, vol. 35, no. , pp. 56-68, Oct.-Dec. 2013, doi:10.1109/MAHC.2013.16