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ABSTRACT
This article is the memoir of an IBM salesman working in the Data Processing Division, 1974-1981. This was a Golden Age for account management, sales of mainframes, all during the period of IBM's antitrust suit. The author provides insights into the operations and culture of IBM's sales history.
INDEX TERMS
Computers, Marketing and sales, Employment, Professional aspects,4300s, Computers, Marketing and sales, Employment, Professional aspects, branch offices, IBM Data Processing Division, IBM marketing representative, systems engineers, field engineers, IBM sales plan, System 370
CITATION
James W. Cortada, ""Carrying a Bag": Memoirs of an IBM Salesman, 1974-1981", IEEE Annals of the History of Computing, vol. 35, no. , pp. 32-47, Oct.-Dec. 2013, doi:10.1109/MAHC.2013.42
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