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Issue No. 04 - Oct.-Dec. (2013 vol. 35)
ISSN: 1058-6180
pp: 2-3
Lars Heide , Copenhagen Business School
This issue features several articles that discuss different perspectives on evolving computer industry strategies. Specifically, the issue includes a comparison of the innovation strategies by Burroughs and the British Tabulating Machine (BTM) by Jeffrey Yost, two internal perspectives on important elements of IBM's strategy beyond innovation and production of computer hardware by Albert Endres and James W. Cortada, a history of Intel's strategic decisions regarding its position in the emerging microcomputing market from the 1970s by Zbigneiw Stachniak, and Patryk Wasiak's look at marketing strategies in the consumer-focused microcomputer industry of the 1980s.
Apple, history of computing, microcomputer industry, IBM, British Tabulating Machine, IBM salesmen, IBM sales organization, computer hardware, microcomputing, computer dealer demos, Burroughs, Intel, Commodore, Atari
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