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Issue No. 04 - October-December (2010 vol. 32)
ISSN: 1058-6180
pp: 5-17
Marie Hicks , Duke University
ABSTRACT
<p>The use of women workers in early computing and advertising ironically may have hurt their long-term professional position in the field because it reflected, and helped shape, their role as low-cost, unskilled workers. This article traces the relationship between advertising images of women used to sell data processing equipment and the early, feminized, data processing labor force in Great Britain.</p>
INDEX TERMS
History of computing, labor, gender, Britain, women, advertising, training, computers and society, organizational impacts
CITATION
Marie Hicks, "Only the Clothes Changed: Women Operators in British Computing and Advertising, 1950-1970", IEEE Annals of the History of Computing, vol. 32, no. , pp. 5-17, October-December 2010, doi:10.1109/MAHC.2010.55
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