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Displaying 1-6 out of 6 total
Budget Strategy in Uncertain Environments of Search Auctions: A Preliminary Investigation
IEEE Transactions on Services Computing
By Yanwu Yang,Jie Zhang,Rui Qin,Juanjuan Li,Baiyu Liu,Zhong Liu
Issue Date:April 2013
How to rationally allocate the limited advertising budget is a critical issue in sponsored search auctions. There are plenty of uncertainties in the mapping from the budget into the advertising performance. This paper presented some preliminary efforts to ...
Click Fraud and the Adverse Effects of Competition
IEEE Intelligent Systems
By Xiarong Li,Daniel D. Zeng,Yong Liu,Yanwu Yang
Issue Date:November 2011
Modeling click fraud as a competitive strategy illustrates the motivations behind publisher behaviors and shows how it evolves and harms market efficiency.
Personalized Search Strategies for Spatial Information on the Web
IEEE Intelligent Systems
By Yanwu Yang
Issue Date:January 2012
A spatial information search strategy based on the Bidirectional Neural Associative Memory model produces search results that are sensitive to user preferences.
Towards Semantic Requirement Engineering
Semantic Computing and Systems, IEEE International Workshop on
By Yanwu Yang, Fen Xia, Wensheng Zhang, Xian Xiao, Yiqun Li, Xuhui Li
Issue Date:July 2008
It is widely acknowledged that most of problems occurring in requirement engineering activities mainly results from the lack of a semantic agreement among stakeholders. It implies to find an effective mechanism to integrate existing theory, techniques and ...
Tracking Projects through A Three-Dimensional Software Development Model
Computer Software and Applications Conference, Annual International
By Juan Li, Nan Jiang, Mingshu Li, Qing Wang, Yanwu Yang
Issue Date:July 2007
In software projects it is crucial to control the actual project schedule, cost and product quality, against the project plan. Variations often occur during the running project, and big ones might have significant impacts on the whole project. Thus, it is ...
Towards a DL-Based Semantic User Model for Web Personalization
Autonomic and Autonomous Systems, International Conference on
By Yanwu Yang, Marie-Aude Aufaure, Christophe Claramunt
Issue Date:June 2007
User models play a kernel role in recommender and web personalization systems, especially in an information-rich world. In a knowledge-based user interface environment, a semantic user modeling component serves as important inputs for personalization human...
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