Search For:

Displaying 1-1 out of 1 total
Click Fraud and the Adverse Effects of Competition
Found in: IEEE Intelligent Systems
By Xiarong Li,Daniel D. Zeng,Yong Liu,Yanwu Yang
Issue Date:November 2011
pp. 31-39
Modeling click fraud as a competitive strategy illustrates the motivations behind publisher behaviors and shows how it evolves and harms market efficiency.