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ConvenienceProbe: A Phone-Based System for Retail Trade-Area Analysis
Found in: IEEE Pervasive Computing
By Chuang-Wen You,Hsin-Liu Cindy Kao,Bo-Jhang Ho,Yu-Han Tiffany Chen,Wei-Fehng Wang,Lien-Ti Bei,Hao-Hua Chu,Ming-Syan Chen
Issue Date:January 2014
pp. 64-71
Systematically and quantitatively determining patterns in consumer flow is an important problem in marketing research. Identifying these patterns can facilitate an understanding of where and when consumers purchase products and services at physical retail ...
 
Convenience probe: a participatory sensing tool to collect large-scale consumer flow behaviors
Found in: Proceedings of the 12th ACM international conference adjunct papers on Ubiquitous computing - Adjunct (Ubicomp '10 Adjunct)
By Chih-Chiang Wei, Chuang-Wen You, Hao-Hua Chu, Jya-Cheng Hu, Lien-Ti Bei, Ming-Syan Chen, Wei-Fehng Wang, Yu-Han Chen
Issue Date:September 2010
pp. 441-442
This paper proposes Convenience Probe, a participatory sensing tool to collect large-scale consumer flow behaviors from everyday mobile phones. We hope to use Convenience Probe to collect real consumer flow data that will help convenience store chains in s...
     
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