A Novel Profit Maximizing Metric for Measuring Classification Performance of Customer Churn Prediction Models
IEEE Transactions on Knowledge and Data Engineering
By Thomas Verbraken,Wouter Verbeke,Bart Baesens
Issue Date:May 2013
The interest for data mining techniques has increased tremendously during the past decades, and numerous classification techniques have been applied in a wide range of business applications. Hence, the need for adequate performance measures has become more...