The Key to Social Media Implementation: Bridging Customer Relationship Management to Social Media
2013 46th Hawaii International Conference on System Sciences (HICSS)
By Seyedreza Mousavi,Haluk Demirkan
Issue Date:January 2013
Perhaps, one of the most recent IT-based solutions nowadays is social media solution. Many organizations have created their own Facebook and Twitter pages, and employ social media tools to monitor their standing in the social networks. However, not all of ...