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Oracle Marketing: Killer Ads
Found in: IEEE Annals of the History of Computing
By Rick Bennett
Issue Date:April 2013
pp. 24-30
Rick Bennett was Oracle's one-man ad agency from 1984 to 1990 as it grew from $15 million to $1 billion in sales. Bennett chronicles the company's approach to advertising, some of its more successful and controversial ads, and his experiences working perso...