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A Fuzzy Trust Model for E-Commerce
Found in: E-Commerce Technology, IEEE International Conference on
By Samia Nefti, Farid Meziane, Khairudin Kasiran
Issue Date:July 2005
pp. 401-404
It is argued that E-commerce has not reached its full potential and trust was often cited as the main reason why many customers are still skeptical about some online vendors. Many trust models have been developed, but most are subjective and did not take i...