Who is persuasive?: the role of perceived personality and communication modality in social multimedia
Proceedings of the 15th ACM on International conference on multimodal interaction (ICMI '13)
By Alessandro Vinciarelli, Kenji Sagae, Louis-Philippe Morency, Gelareh Mohammadi, Sunghyun Park
Issue Date:December 2013
Persuasive communication is part of everyone's daily life. With the emergence of social websites like YouTube, Facebook and Twitter, persuasive communication is now seen online on a daily basis. This paper explores the effect of multi-modality and perceive...