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Predicting Credit Card Holder Churn in Banks of China Using Data Mining and MCDM
Found in: Web Intelligence and Intelligent Agent Technology, IEEE/WIC/ACM International Conference on
By Guoxun Wang, Liang Liu, Yi Peng, Guangli Nie, Gang Kou, Yong Shi
Issue Date:September 2010
pp. 215-218
Nowadays, with increasingly intense competition in the market, major banks pay more attention on customer relationship management. A real-time and effective credit card holders’ churn analysis is important and helpful for bankers to maintain credit card ho...
Personal Financial Market Segmentation Based on Clustering Ensembles
Found in: Computer Science and Information Engineering, World Congress on
By Guoxun Wang, Guangli Nie, Peng Zhang, Yong Shi
Issue Date:April 2009
pp. 694-698
Market segmentation is one of the most important areas of knowledge-based marketing. When it comes to personal financial services in retail banks, it is really a challenging task as data bases are large and multidimensional. The conventional ways in custom...