Predicting Credit Card Holder Churn in Banks of China Using Data Mining and MCDM
Web Intelligence and Intelligent Agent Technology, IEEE/WIC/ACM International Conference on
By Guoxun Wang, Liang Liu, Yi Peng, Guangli Nie, Gang Kou, Yong Shi
Issue Date:September 2010
Nowadays, with increasingly intense competition in the market, major banks pay more attention on customer relationship management. A real-time and effective credit card holders’ churn analysis is important and helpful for bankers to maintain credit card ho...