Quantitative Study of Individual Emotional States in Social Networks
IEEE Transactions on Affective Computing
By Jie Tang, Yuan Zhang, Jimeng Sun, Jinhai Rao, Wenjing Yu, Yiran Chen,A. C. M. Fong
Issue Date:April 2012
Marketing strategies without emotion will not work. Emotion stimulates the mind 3,000 times quicker than rational thought. Such emotion invokes either a positive or a negative response and physical expressions. Understanding the underlying dynamics of user...