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Quantitative Study of Individual Emotional States in Social Networks
Found in: IEEE Transactions on Affective Computing
By Jie Tang, Yuan Zhang, Jimeng Sun, Jinhai Rao, Wenjing Yu, Yiran Chen,A. C. M. Fong
Issue Date:April 2012
pp. 132-144
Marketing strategies without emotion will not work. Emotion stimulates the mind 3,000 times quicker than rational thought. Such emotion invokes either a positive or a negative response and physical expressions. Understanding the underlying dynamics of user...