Speaker: Dr. Mark Maier
Moderator: Alex Levinson - LM Fellow
Webinar: Reconciling Strategy, Hardware, and Software Through Architecture: Lessons Old and New
Systems Architecting is a technical activity with technical products, but it is inextricably linked to business or operational strategy. In this talk we will take up the challenge of reconciling architectures at two apparently different levels: Business strategy at the high level and hardware and software are the low level. We will see that while these levels are very different in abstraction and concern they share important architectural concepts. We can also find examples that illustrate the issues from pre-WWII to the present day. The first example is old, the development of the DC-3 airplane, but demonstrates the interaction of technical architectural decision making with business strategy. In the 1930's two companies took the same technology down two different paths that were superficially similar, but dramatically different in business strategy. Both were successful in the local sense of meeting their architectural objectives, but only one was successful in revolutionizing the airline business. In the present day the move from vertically organized (or "Stovepiped") software to horizontally layered systems is, in many ways, a similar example with many more players. The technical shift, from vertical to horizontal organization, has enormous consequences in management and programmatics. The reconcilation of those consequences ultimately lies with the business strategy. Technical choices are enabling or disabling of strategic choices, and vice versa. The talk will illustrate with specific case examples.
