Entries with tag opt in technologies.

Mozilla Suggests Privacy-Protecting Approach for Personalizing Online Content

Mozilla is floating a new idea that would let browsers personalize Web content without needing to access a user’s entire browsing history as is the case now. If adopted, this interface would give users control over information their browser shares with websites and eliminate tracking systems used by advertisers that typically access a user’s entire browsing history. Such information is typically used to deliver content, such as advertisements, to a user based on sites or information previously viewed. The history can also be accessed without the user’s consent, which is a problem for privacy. The Mozilla Labs Prospector research team developed its new approach by conducting opt-in experiments with volunteer users. Mozilla’s new Firefox browser design would use artificial intelligence to learn a user’s interests over time and make relevant content available. (SlashDot)(Engadget)(CNET)(Mozilla)

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