In Google’s first detailed public comments about it’s Web-based personal health record (PHR) system, the company’s CEO last week said that the Internet health service would be password protected but offer third party-built services such as immunization reminders, the Associated Press reports. Speaking at the Healthcare Information and Management Systems Society annual conference, CEO Eric Schmidt noted that Google will not sell ad space on the PHR system. Instead, he said that “Google is counting on increased Web traffic to make the site profitable without ads,” according to the Associated Press. In the latest announcement, Google officials said the company has forged deals with several hospital and corporate partners, including Cedars-Sinai Medical Center, health insurer Aetna, medical testing company Quest Diagnostics, Walgreens, Wal-Mart, and Duane Reade, as well as the previously announced pilot planned with the Cleveland Clinic. Google’s interface, which has yet to be released publicly, is said to include sections for health notices, drug interactions, medications, allergies, health conditions, immunization records, procedures, and test results. Another feature, meanwhile, will allow consumers to store imaging files. The system also will connect users with online research about health conditions and notify them about potential drug interactions or other safety risks. The Wall Street Journal notes that while PHR systems have been slow to gain steam largely because of consumer privacy concerns and medical practices’ slow uptake of EMR technology, Google’s efforts could help “boost the nation’s fledgling efforts to adopt electronic medical records.” Google officials did not announce a target date for the service’s public launch, but said it would likely be several months before a nationwide rollout (AP/New York Times, 2/28 [registration required]; Lawton and Worthen, Wall Street Journal, 2/28 [subscription required]; Liston, Reuters, 2/28).