At the American Health Information Community's (AHIC) consumer empowerment work group on Tuesday, experts called on the federal government to use social media to encourage the use of personal health records (PHRs), Healthcare IT News reports. Jay Bernhardt, director of the federal Centers for Disease Control and Prevention’s NationalCenter for Health Marketing, said a federal push to promote the dissemination and adoption of PHRs will require multiple strategies and different social media applications, with an emphasis on peer-to-peer sharing. He also suggested that information typically released through a press release should be circulated through blogs, webinars, social networking platforms, streaming video, and mobile phones. Meanwhile, the founder of Envision Solutions pointed out that the idea that social media is mainly dominated by younger people is not true, noting "older Americans are adopting its use at a fast rate." The national program director of the Health e-Technologies Initiative, however, noted that there is a "digital divide" that separates those with computers and those without, adding that social media campaigns must make sure that no specific population is left out. In response to the forum, the co-chair of the AHIC work group and chief science officer at the American Medical Association, said the group would review the information provided by the social media experts and discuss it at future meetings (Manos, Healthcare IT News, 3/19/08).