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Zurich, Switzerland
July 4, 2007 to July 6, 2007
ISBN: 0-7695-2907-0
pp: 74-80
Riccardo Mazza , u.unisi.ch
Alessandra Berre , u.unisi.ch
ABSTRACT
This paper proposes a structured methodology that uses focus group interviews to evaluate Information Visualization techniques and tools. Focus groups are particularly suitable for the collection of qualitative data from users, and allow researchers to uncover unexpected problems that cannot be identified through analytical evaluations or controlled experiments. The approach relies on open-ended questions to explore user attitudes, feelings, and beliefs, but also indicates a number of questions designed to explore specific cognitive tasks related to Information Visualization systems. We argue that focusing the discussion on cognitive tasks allows for the generation of user comments that are more effective than informal and unstructured interviews.
INDEX TERMS
empirical evaluations, focus group
CITATION
Riccardo Mazza, Alessandra Berre, "Focus Group Methodology for Evaluating Information Visualization Techniques and Tools", IV, 2007, 2013 17th International Conference on Information Visualisation, 2013 17th International Conference on Information Visualisation 2007, pp. 74-80, doi:10.1109/IV.2007.51
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