loading...
 This Article 
   
 Share 
   
 Bibliographic References 
   
 Add to: 
 
Digg
Furl
Spurl
Blink
Simpy
Google
Del.icio.us
Y!MyWeb
 
 Search 
   
First International Workshop on Knowledge Discovery and Data Mining (WKDD 2008)
Multi-Unit Auction Model Based on Loss Aversion
Adelaide, Australia
January 23-January 24
ISBN: 0-7695-3090-7
Based on the cost of internet auctions and the auctioneers' psychological loss aversion, we do a research on the decision-making of multiunit eauctions. The loss aversion psychology of auctioneers is drawn into the expected utility function model. Meantime, the function of the multiunit e-auctions, which reflects the multiunit e-auction of auctioneers' loss aversion, is established. Then an analysis of the static comparison is made to the influence of the loss aversion coefficient on the optimal length of auction, the number of optimal auction, as well as the prospective goal. Finally, several examples to analyze conclusions are given.
Citation:
Guoqiang Xiong, Chunsheng Zhang, "Multi-Unit Auction Model Based on Loss Aversion," wkdd, pp.274-278, First International Workshop on Knowledge Discovery and Data Mining (WKDD 2008), 2008
Usage of this product signifies your acceptance of the Terms of Use.