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First International Workshop on Knowledge Discovery and Data Mining (WKDD 2008)
Research on Evaluation of E-Commerce WebSites Based on Linguistic Ordered Weighted Averaging Operator
Adelaide, Australia
January 23-January 24
ISBN: 0-7695-3090-7
Along with the development of network economy, the E-commerce becomes a very popular and innovative business model which has bright prospect. How to evaluate those E-commerce websites equitably and objectively becomes a problem that both customers and website investors pay close attention to. This paper introduced an E-commerce websites evaluation system and then proposed a method to evaluate E-commerce websites based on LWD (Linguistic Weighted Disjunction) and LOWA(Linguistic Ordered Weighted Averaging) operator. This method is practical and feasible.
Citation:
Peide Liu, Ruishan Hu, "Research on Evaluation of E-Commerce WebSites Based on Linguistic Ordered Weighted Averaging Operator," wkdd, pp.245-248, First International Workshop on Knowledge Discovery and Data Mining (WKDD 2008), 2008
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