A new breed of web application, dubbed AJAX, is emerging in response to a limited degree of interactivity in large-grain stateless Web interactions. At the heart of this new approach lies a single page interaction model that facilitates rich interactivity. We have studied and experimented with several AJAX frameworks trying to understand their architectural properties. In this paper, we summarize three of these frameworks and examine their properties and introduce the SPIAR architectural style. We describe the guiding software engineering principles and the constraints chosen to induce the desired properties. The style emphasizes user interface component development, and intermediary delta-communication between client/server components, to improve user interactivity and ease of development. In addition, we use the concepts and principles to discuss various open issues in AJAX frameworks and application development.