loading...
 This Article 
   
 Share 
   
 Bibliographic References 
   
 Add to: 
 
Digg
Furl
Spurl
Blink
Simpy
Google
Del.icio.us
Y!MyWeb
 
 Search 
   
2006 IEEE/WIC/ACM International Conference on Web Intelligence (WI'06)
Towards Automated Reputation and Brand Monitoring on the Web
Hong Kong, China
December 18-December 22
ISBN: 0-7695-2747-7
ASCII Text
x 
 
Cai-Nicolas Ziegler, Michal Skubacz, "Towards Automated Reputation and Brand Monitoring on the Web," Web Intelligence, IEEE / WIC / ACM International Conference on, pp. 1066-1072, 2006 IEEE/WIC/ACM International Conference on Web Intelligence (WI'06), 2006.
 
 
BibTex
x
 
@article{ 10.1109/WI.2006.177,
author = {Cai-Nicolas Ziegler and Michal Skubacz},
title = {Towards Automated Reputation and Brand Monitoring on the Web},
journal ={Web Intelligence, IEEE / WIC / ACM International Conference on},
volume = {0},
year = {2006},
isbn = {0-7695-2747-7},
pages = {1066-1072},
doi = {http://doi.ieeecomputersociety.org/10.1109/WI.2006.177},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - CONF
JO - Web Intelligence, IEEE / WIC / ACM International Conference on
TI - Towards Automated Reputation and Brand Monitoring on the Web
SN - 0-7695-2747-7
SP1066
EP1072
A1 - Cai-Nicolas Ziegler,
A1 - Michal Skubacz,
PY - 2006
KW - null
VL - 0
JA - Web Intelligence, IEEE / WIC / ACM International Conference on
ER -
 
Cai-Nicolas Ziegler, Siemens AG, Corporate Technology IC, Germany
Michal Skubacz, Siemens AG, Corporate Technology IC, Germany
The ever-increasing growth of the Web as principal provider of news and opinions makes it impossible for individuals to manually spot and analyze all information of particular importance for global large-scale corporations. Hence, automated means, identifying upcoming topics of utter relevance and monitoring the reputation of a brand as well as its competitors, are becoming indispensable.

In this paper, we present a platform for analyzing Web data for such purposes, adopting different semantic perspectives and providing the market analyst with a flexible suite of instruments. We focus on two of these tools and outline their particular utility for research and exploration.

Citation:
Cai-Nicolas Ziegler, Michal Skubacz, "Towards Automated Reputation and Brand Monitoring on the Web," wi, pp.1066-1072, 2006 IEEE/WIC/ACM International Conference on Web Intelligence (WI'06), 2006
Usage of this product signifies your acceptance of the Terms of Use.