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2006 IEEE/WIC/ACM International Conference on Web Intelligence (WI'06)
Personalization of E-newsletters Based on Web Log Analysis and Clustering
Hong Kong, China
December 18-December 22
ISBN: 0-7695-2747-7
ASCII Text
x 
 
Carla Carvalho, Alipio M. Jorge, Carlos Soares, "Personalization of E-newsletters Based on Web Log Analysis and Clustering," Web Intelligence, IEEE / WIC / ACM International Conference on, pp. 724-727, 2006 IEEE/WIC/ACM International Conference on Web Intelligence (WI'06), 2006.
 
 
BibTex
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@article{ 10.1109/WI.2006.130,
author = {Carla Carvalho and Alipio M. Jorge and Carlos Soares},
title = {Personalization of E-newsletters Based on Web Log Analysis and Clustering},
journal ={Web Intelligence, IEEE / WIC / ACM International Conference on},
volume = {0},
year = {2006},
isbn = {0-7695-2747-7},
pages = {724-727},
doi = {http://doi.ieeecomputersociety.org/10.1109/WI.2006.130},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - CONF
JO - Web Intelligence, IEEE / WIC / ACM International Conference on
TI - Personalization of E-newsletters Based on Web Log Analysis and Clustering
SN - 0-7695-2747-7
SP724
EP727
A1 - Carla Carvalho,
A1 - Alipio M. Jorge,
A1 - Carlos Soares,
PY - 2006
KW - null
VL - 0
JA - Web Intelligence, IEEE / WIC / ACM International Conference on
ER -
 
Carla Carvalho, University of Porto, Portugal
Alipio M. Jorge, University of Porto, Portugal
Carlos Soares, University of Porto, Portugal
We present a methodology for the personalization of e-newsletters based on the analysis of user access logs. To approach the problem we have used clustering on the set of users, described by their web access patterns. Our work is evaluated using a case study with real data from e-newsletters sent by mail to users of a web portal, and can be adapted to similar situations. Positive results were obtained, indicating that the methodology is able to automatically select contents for a personalized e-newsletter.
Citation:
Carla Carvalho, Alipio M. Jorge, Carlos Soares, "Personalization of E-newsletters Based on Web Log Analysis and Clustering," wi, pp.724-727, 2006 IEEE/WIC/ACM International Conference on Web Intelligence (WI'06), 2006
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