Personalization of E-newsletters Based on Web Log Analysis and Clustering

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2006 IEEE/WIC/ACM International Conference on Web Intelligence (WI'06)

Hong Kong, China

December 18-December 22

ISBN: 0-7695-2747-7

	ASCII Text	x
	Carla Carvalho, Alipio M. Jorge, Carlos Soares, "Personalization of E-newsletters Based on Web Log Analysis and Clustering," Web Intelligence, IEEE / WIC / ACM International Conference on, pp. 724-727, 2006 IEEE/WIC/ACM International Conference on Web Intelligence (WI'06), 2006.

	BibTex	x
	@article{ 10.1109/WI.2006.130, author = {Carla Carvalho and Alipio M. Jorge and Carlos Soares}, title = {Personalization of E-newsletters Based on Web Log Analysis and Clustering}, journal ={Web Intelligence, IEEE / WIC / ACM International Conference on}, volume = {0}, year = {2006}, isbn = {0-7695-2747-7}, pages = {724-727}, doi = {http://doi.ieeecomputersociety.org/10.1109/WI.2006.130}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, }

	RefWorks Procite/RefMan/Endnote	x
	TY - CONF JO - Web Intelligence, IEEE / WIC / ACM International Conference on TI - Personalization of E-newsletters Based on Web Log Analysis and Clustering SN - 0-7695-2747-7 SP724 EP727 A1 - Carla Carvalho, A1 - Alipio M. Jorge, A1 - Carlos Soares, PY - 2006 KW - null VL - 0 JA - Web Intelligence, IEEE / WIC / ACM International Conference on ER -

Carla Carvalho, University of Porto, Portugal

Alipio M. Jorge, University of Porto, Portugal

Carlos Soares, University of Porto, Portugal

DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/WI.2006.130

We present a methodology for the personalization of e-newsletters based on the analysis of user access logs. To approach the problem we have used clustering on the set of users, described by their web access patterns. Our work is evaluated using a case study with real data from e-newsletters sent by mail to users of a web portal, and can be adapted to similar situations. Positive results were obtained, indicating that the methodology is able to automatically select contents for a personalized e-newsletter.

Citation:

Carla Carvalho, Alipio M. Jorge, Carlos Soares, "Personalization of E-newsletters Based on Web Log Analysis and Clustering," wi, pp.724-727, 2006 IEEE/WIC/ACM International Conference on Web Intelligence (WI'06), 2006

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