This paper examines the experience of a large telecommunications and engineering company that adopted object technology for use throughout the whole of the software development lifecycle. The research reported on here is part of a larger on-going program of research into the benefits of Object Technology. The company was in the position of being able to establish its software development group from the ground up for a particular project. The experiences of the company are analyzed in terms of Diffusion of Innovation theory. Data for the paper was gathered via survey from 40 of the 45 developers and managers involved in the project.