NDS' mission is to be a leading supplier of open end-to-end digital systems and solutions for the secure delivery of entertainment and information to televisions and IP devices. This paper describes the processes and changes that NDS Technologies Israel (NDS-TI) underwent, over the past three years, in order to achieve a culture of requirements management, and discusses the future of the process. We will describe the establishment of the Requirements Management process, and focus on the leap, from the point of view of Return on Investment. We will describe the side-benfits from achieving a working Requirements Management process and infrastructure: 1. Lessons learned of the RM process 2. Measuring the effectiveness of the RM process and presenting to Senior management 3. Senior management setting new business goals.